eBook marketing is a present trend nowadays, specially by business owners who are eyeing to market their products or services in a new level. For the eye of the skeptics, one question still flourish until this very day—can you really benefit from giving away free eBook for your business?
Before anything else, let us learn what eBook marketing is all about from a post from Entrepreneur:
To profit from this overwhelming demand for information, one of the first things you’ll need is an affordable and simple way to package and distribute information products securely online.
That’s where e-books come in. E-books (electronic books) aren’t only the perfect vehicle in which to package your valuable information product, they’re also easy–and free–to deliver. Plus, once you’ve put in the initial time to create them, your costs to reproduce them are zero–so you keep 100 percent of the profits!
There were lots of professionals who already tried working on eBooks to promote their business. For one, there is Sean D’Souza of Psychotactics.
We used ebooks because the traditional publishing route was too long and cumbersome.
Ebooks also work because they’re quick to produce. I can think of an idea and three weeks later the book can be on a sales page and being sold. And unlike a physical book, it is portable. Our clients like the PDF (and now ePub) on their devices and computers.
There is also author Joanna Penn of The Creative Penn, which admit that eBook marketing helped make a majority of her income.
Ebooks account for 50% of my full-time income as an author, speaker, and online entrepreneur. Most of these sales are fiction ebooks on the Kindle and Kobo, but I also sell non-fiction books.
Ebooks are a fantastic part of my business because they are easy and quick to publish.
So are you ready to learn some ways that eBook can promote your business? For one, it builds exposure. Although there had been stories of people becoming billionaires simply by selling eBooks, but stories like this can come once in a blue moon. The best thing you can ask once you decide to publish an eBook is to enjoy exposure. Once you give your book for free, it is likely that people will download it therefore making a celebrity out of yourself.
By giving your eBook for free, you also enjoy free feedback therefore allowing you to work on some areas of your business that needs some revamp. You can tweak your book or your services through the feedback that people gave. Sooner or later, you will find out that these criticisms can actually work as a ladder to help you move forward.
Through sharing your knowledge on an eBook, you help build authority in the niche you are in. Once you promote a product, you will enjoy the extra benefit of having your name attached to the product. For example, if you are selling yoga instruction services, you may want to say “John Doe; Author of Yoga for Beginners”, which actually build trust and authority. People are always impressed with people who were able to write something, so by being able to create an eBook out of the niche that you are in, you may be able to make yourself an authority in the eye of your market.
Best of all, an eBook can help you to come closer with your prospect market as you can use it as a tool to gather email addresses. An article from InnovateNewAlbany reads:
Capture email addresses. Providing a free, downloadable e-book on your website is a great way to share your information in exchange for an email address. Then you can use their email address build your email contact list.
Now, we leave you with a closing tips from MenwithPens:
Authors should strive to maintain the same tone and quality in free eBooks as they would if they were charging for them. A writer is trying to “sell” something to readers, whether that’s a follow-up book, a service, or expertise.
Free eBooks only lead to success if a writer makes a great first impression – it’s a lot like a job interview.
So let go of your ego and give the public a taste of what you have to offer. Free samples work for everything from detergent to cheese, and they just might convince people to buy the cow.